Do you want more readers, more traffic, and even more sales?
Then you need to make your website social friendly.
Even if you don’t have a blog or sell products on your site, being social friendly is a great way to bring in new people to your website. It’s not that hard. And you don’t have to spend money on software or expensive plugins.
In this post, I’ll share simple ways of making your website social friendly.
Why Social Media Is Important for Websites and Businesses
Social media is a powerful weapon if used correctly. It’s also a pretty big time suck, right? I mean, who isn’t online most of the day, and particularly on Facebook and Twitter?
Even with all that social time spent, a lot of people are still being left in the dust of ever-evolving social media trends. So why does it matter so much to businesses and website owners?
Increase your brand’s visibility
Whether you’re a company or an entrepreneur, social media is the perfect tool for you to increase your reach and visibility within your community.
Social media can provide more traffic for your website, and it can also make it easier for you to engage customers who need customer service.
Expand your reach
Unlike traditional marketing, social media isn’t limited by geographic borders.
Social media can help you to overcome the challenges posed by competition both domestically and internationally to achieve better success in your business.
Connect and engage with your users
Social media is a powerful way to connect with consumers. By leveraging these tools, you can get your brand’s message in front of your customers as they are online looking for great products they would love to own.
In addition, social media allows you to react quickly and keep everyone updated on the latest promotions and happenings with your brand.
According to Oberlo, 71% of consumers are likely to recommend a brand to others if they had a good experience with the brand on social media.
Give your brand a human touch
Most people are social beings and enjoy interacting with one another. Making your website social-friendly will enable you to keep in touch with your visitors and make it easier for them to learn about and share your products or services.
Improve brand loyalty
By using social media, you not only get an increased reach when you share or publish posts to these platforms, but you also create a community’s sense of loyalty and goodwill towards your company, as well as heighten the sense of transparency among consumers.
Get free referrals
In today’s digital age, online word-of-mouth is a powerful marketing tool that can increase your brand’s visibility and allow you to reach customers directly. Social media is the way to do this cost-effectively and in real-time.
Using social media, your customers can tell their friends about a great experience or recommend a new product or service to their followers.
Social media is among the most effective ways for companies to attract new customers, promote products and services to existing customers and reach a wider audience.
It’s not like hosting an event where you need huge amounts of resources or buying ads on TV where the cost is through the roof. Anyone can set up a Facebook fan page or even a Pinterest board to build their online reputation as an expert in their niche.
What Makes a Website Social Friendly?
This is one of the key questions you should have in mind when designing your website and app, and more importantly, when redesigning them.
One of the key characteristics of a social media-friendly website is how user friendly it is on all devices – mobile, tablet, laptop and desktop while providing a consistent experience for users across devices.
A social media friendly website allows you to connect your website to your social media and share content from your website instantly.
Proven Tips for Making Your Website Social Media Friendly
Find out what your target audience love
It is important to know what your target audience enjoys on social media platforms. Consider which social platforms you want to take advantage of and ask yourself if it fits your brand and values.
You can look at the top Facebook statistics or YouTube videos to find out the most used words, pictures or themes with that particular community.
The trick is to find out what will make your customers happy, and then give it to them. For instance, if you know that adding images and videos will help get your message across, and in turns create more sales from your website, then you have just found a great way to engage your users.
Create share-worthy content
When you develop your social media strategy for your website, don’t just focus on the social media buttons that need to be created. You also need to think about the content that you are creating for your website, its title, and how can it be optimized to make it share-worthy.
Your website should feature share-worthy content that is useful, exciting, or fun for customers.
Identify what’s most crucial to include on your website, and ask yourself how you could change the content to build social value. Give people a reason to care. What do they stand to learn from reading your content? What challenges do they face and how will your content help them?
The more share-worthy your content is the more traffic you will receive from social channels, and it will also increase the popularity of your brand on social media.
Add links to your social media profiles
Online shoppers want to know that a company is active on social media. You can help them connect with you online by linking your website and social profiles.
Choose the link that best suits your brand’s dominant social channel—like a Facebook like button for Facebook, or a Twitter follow button for Twitter—and place it in a prominent location on your page.
This is great for SEO, as Google is now able to crawl your social profiles, too! Plus, it shows that you are a real human being with a personality and not just a business.
Use high-quality images to add interest
High-quality images are the key to making your website content look more colourful, attractive, and share-worthy.
Search for high-quality stock images from reputable websites to use in your posts. If an image file size is too large to use in your website, it is possible to compress the image while maintaining its quality if you use proper tools for the purpose.
Make sure images are relevant to the content and that they don’t distract from the rest of the page.
Allow people to comment on your site using their social media profile
Allowing people to comment on your site using their social media profile allows them to post their comments without the need to create an account or enter their email address. This increases the amount of social sharing and engagement you will get.
If they don’t have a social media account, then they can include a URL to their website or enter their email. You can approve or deny the publishing of comments.
Add social media share buttons to your content
Adding social share buttons to your content encourages user interaction and helps syndicate it across the Web.
Also, if your page’s content is shared through these social networks, you can increase domain authority for your site.
Use Twitter, Facebook, and LinkedIn for maximum exposure. Not only will this direct users to your website, but it will help you easily generate more interaction on your social media pages.
Before installing your sharing buttons, make sure you know what style will blend seamlessly with your site design and is user-friendly.
Showcase your share counts as social proof
People are interested in knowing that what they are reading is popular and trusted. Social proof such as share counts, comments and upvotes can be placed just beneath blog posts to show how much people enjoy the content you publish.
Facebook, Twitter and other social media websites have a share count feature that is extremely powerful to display on your product pages.
Show off your social media presence with a widget
Now popular social media sites like Facebook and Twitter have social media “widgets” that you can plug into your website. These will allow you to show the content of your social media accounts, links to your website, as well as let visitors easily like or tweet a page.
Choose several networks and give your customers the option to connect instantly.
Set up buttons that allow users to like your content
To make your website more social media-friendly, include social media buttons that visitors can click to like your content.
Like buttons are like a vote of confidence from consumers. They will help encourage people to spread the word about your brand, products or services.
Make it easy for your website visitors to share your media
Make sharing your photos, news, and video as easy as possible. Include social media icons that link directly to your channels.
If a visitor wants to share an image, PDF, video or other pieces of media on Facebook, they will want to be able to do so without having to upload it elsewhere or even leave your website.
To make sharing as easy as possible, you can use handy social sharing buttons such as those supplied by AddThis.
If you have audio, video or infographics, you can also provide a user-generated version of these on your blog so users can easily place it in their own blogs with a single line of code.
Embed videos on your website
Any business can benefit from featuring informative videos on their website. When embedded into the site, the videos will be instantly viewable by anyone who visits your site through social media channels like Facebook or Twitter.
Videos are a helpful tool for increasing a website’s engagement and usability, making them an integral part of overall site design and functionality.
If you’re trying to explain your product in an easy way, then embedding videos on your site is a great way to do it. It will hold the customer’s attention and keep them on your website for longer.
Every business is unique, so the use of videos should reflect those differences. Don’t just slap video onto the top of your page; proper planning and application can make effective use of video to improve your brand image.
When possible, embed videos on your website rather than hosting them yourself. Hosting videos on your website will increase your load time.
Put a Facebook like box to convert your site visitors into fans
Facebook is the largest social networking site with over one billion active users, and still growing fast. Facebook offers website owners an easy way to integrate applications into their websites with its Like Box widget. This is a great way to get people to interact with your brand and see that you’re on a popular social network.
To have a Like Box on your website, simply copy and paste the code snippet provided by Facebook in the section of the website where you want the box to appear.
The code snippet allows you to add a Like Box on your website that will show visitors how many people like your page, and it also includes the Like Button for your visitors to click on.
Incentivize your fans to engage in brand evangelism
Consumers are motivated by tangible and immediate rewards.
Research shows that consumers respond more favourably to incentives including money (e.g., rebate offers, free shipping), gifts (e.g., free samples of new products, vouchers) or price reductions than incentives such as extending warranties. So, when possible, tie your social media goals to direct sales incentives.
There are several ways that you can incentivize customers to share your content on social media. Here are some great ideas to incentivizing click-throughs to foster social sharing.
- Create a contest or giveaway where customers share with their friends and family via Facebook, Twitter or other forms of social media with hopes of winning a prize.
- Offer a discount for “hashtagging” your product on Twitter. This is one of the best ways to drive immediate sales directly from that post.
- Incentivize your social media fans to tweet, share, or post about you and your products.
- Offer a discount e.g. buy 1 get 2nd at 1/2 price or early-bird specials that require sharing on Facebook or Twitter.
- Launch a program whereby if people click the “Tweet” button on your page, they will be entered into a raffle draw to win something like dinner for two at their favourite restaurant or an ice cream party for their kid.
- Offer your customers free samples of your product if they share your product using Facebook.
Giving your customers various options to interact can go along way.
Unlock exclusive content with likes, tweets and social comments
Likes, tweets and comments are a great way to unlock more content on your website. You can hide (or show) certain text based on whether visitors like, tweet or comment something on your site.
Each time a user clicks the unlock button, they will automatically like/tweet/share it on their social pages.
The more users interact with our website, the more social it becomes!
Add click-to-tweet in your content
Make your website social friendly with click-to-tweet. Click-to-tweet enables readers to easily share your content on Twitter.
When a user taps on the link, their Twitter client opens up with a pre-populated tweet, ready to be published. The text and data attributes can be changed for customization purposes.
What is amazing about click-to-tweet is that it can be added within seconds to your webpage even if you don’t have any coding or HTML knowledge.
Make your website mobile-friendly
One of the great things about the web is that it’s available everywhere and on all types of devices. People can be checking their Facebook notifications as they wait in line at a coffee shop and then click a link to read a post on your website.
The challenge, though, is that not all websites render in a mobile-friendly layout — making it incredibly frustrating to browse on a smartphone or tablet. By following mobile-first guidelines and designing your site for mobile use, you can have a site that will load beautifully on a mobile device.
You can make your website mobile-friendly by implementing responsive design and Google AMP (Accelerated Mobile Pages).
Making Social Media Work for You
Growing your business online takes many hard-fought battles won. At least that’s how it can feel sometimes when you’re getting started.
Get more out of your social media channels by making your website social media-friendly.
But you must first get it right by understanding WHY people use social media, think about WHO you’re trying to reach, and add the smart elements recommended in this article to your site.
Social media is a powerful force in today’s world. A decade ago, Facebook was exclusively for college students, Twitter was for sharing pet photos and 140-character messages, and LinkedIn was only for professional networking.
Today, these platforms have evolved into avenues with massive information storage capabilities which are revolutionizing both marketing efforts and overall business communication.
If you want to make use of all these free tools and gain visibility, then you need a website that supports social networking.
Own a website that is social friendly by hiring the services of Kleva Designs.
We make sure your customers have a voice when they visit your website.
Kleva Designs will transform from being strictly informational to a website depicting consumer excitement with embedded comments, likes, tweets, and videos.